The Ambergreen Story

Milestones:

2001  Ambergreen is born. Launched by Grant Whiteside and Tino Nombro, backed by experienced and successful business investors.

2002 Bring together leading figures in the embryonic field of search at World Association of Internet Marketing (WAIM) conference hosted in Edinburgh.

2002 First search campaign for MacDonald Hotels achieves massive 45:1 return on investment.

2002 Win the Hasbro account. Hasbro is world-wide leader in children's and family leisure time with brands including Playskool and Tonka.

2002  Proposed and assisted Overture create an accreditation programme for     ethical PPC agencies in the UK.

2003 Over the next five years Ambergreen help The White Company become the jewel in the crown of the retail industry with an award winning campaign.

2003 Win AutoTrader natural search campaign and secure online success for this offline household brand name.

2003 Win Channel 4 account to develop a campaign for the BAFTA award winning education website, GridClub.com.

2003 Enter Europe with a multi-lingual campaign launching MP3.com across six key European countries.

2003  Develop and launch one of the first analytics solutions Red:Ambergreen.

2003 Stabilise online market during rebrand of Boots and control migration from wellbeing.com to boots.com

2003  Start a four year working relationship to take PokerRoom to third largest poker site in world, positioning it for sale to bWin.

2004 Global search marketing campaign for multi-national Reckitt & Benckiser’s re-brand and re-position of two global brands, Veet and Dettol.

2004 Win Mercedes Benz and Smart coinciding with agency’s turnover doubling for a third year in succession.

2004 Win Hamleys account as the world’s most famous toy shop chooses Ambergreen to double traffic, increase online sales and protect its online brand

2004 Appointed by Hotel Chocolat, a UK officially ‘Cool Brand’, increasing online revenue by 720% while keeping customer acquisition costs 50% below target.

2004 Win Links of London and begin one of the first luxury brand online campaigns, proving luxury can work online.

2004 Appointed by MyTravel and deliver an award winning campaign to transform one of the largest names in travel from an underperforming online brand into an e-Superbrand.

2004 Win the UK’s first ever award for search engine marketing at the Interactive Marketing and Advertising Awards for its work for The White Company.

2005  Appoint Stuart Genet Finance Director.

2005  Launch spin out company, Lynchpin Analytics.

2005 Win campaigns with two major UK banks: Marks & Spencer Money and Bradford & Bingley.

2005 Manage the migration of Bradford & Bingley during its re-brand.

2005  Nominated for prestigious Spirit of Scotland Business of the Year.

2006 Start working with NSPCC to help shift perceptions and encourage children and young people to turn to ChildLine for help and advice whatever their worry, big or small.

2006 Selected by Yahoo! as one of the first agencies in the UK accredited to offer Yahoo! Site Search Submit Pro.

2007 FTSE 100 company Aggreko appoint Ambergreen to lead global search campaign

2007 In an industry first, launch free broadbrand for TalkTalk to the UK market, sparking a media frenzy and massive consumer interest.

2007 Appointed by Thomas Cook after its takeover of MyTravel.

2008 John Denholm, one of the best known faces in Scottish advertising, is appointed Chairman.

2008  Acquire digital agency, Lightershade, a digital web development company specialising in rich internet applications, strengthening the holistic search marketing service and ensuring search strategy can be effectively implemented.

2008  Campaign for MyTravel wins top prize for ‘online excellence’ at the Marketing Society’s Marketing Excellence Awards Scotland.

2008 Win Mobilis Healthcare account.  Mobilis is endorsed by leading athletes including cricket legend Matthew Hoggard and rugby union star Lewis Moody.

2008  Bring Littlewood Football Pools back to its rightful home online and introduce New Football Pools to a whole new generation.