Google Retains Search Market Share Lead
November 17th, 2006 by pamela
Both Google and Yahoo!’s share of the search market continues to grow, with the former driving 78% of referrals in the four weeks to 21st October 2006, up 9% on 2005’s figures for the same period according to new stats published by Hitwise.
As Yahoo! retains second place with 7.7% of the market, Hitwise revealed that the share of referrals from search engines to e-commerce sites has grown.
VP of Research Heather Hopkins said: “Google and Yahoo! Search in particular are seeing strong growth in their share of the UK search market and their share of referrals to online retailers. Growth for these search engines seems to be organic, driven in part by toolbar usage but also growing familiarity with the Google and Yahoo! brands.”
Posted in Yahoo!, MSN, Google |
