search marketing blog: ambergreen

Marketing Pilgrim has posted an interesting article gleaned from the keynote speech by a Senior Director of Advertiser Product Marketing for Yahoo! Search Marketing, who told an audience at an eComXpo keynote speech that it is vital to track offline conversions as 92% of conversions happen offline.

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MediaPost have posted a great article regarding mobile search which discusses the findings of a worldwide mobile user survey conducted by the CMO Council. Questioning 15,000 users, the survey found marked differences between the way US and non-US users are interacting with the web via mobile devices.

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Google has announced more changes to personalised homepages, following up announcements from AOL, Yahoo and Netvibes by launching new skins for its personalised homepage.

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The number of computers being hijacked in order to be used in sending our spam and viruses has surged according to report at BBC News, with a 30% increase in the past year.

Research from security firm Symantec found that almost 6 million computers across the world are being used as part of a ‘bot network’, with most computer owners entirely unaware that their PC have been hijacked.

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Yahoo is striding ahead with mobile search as they launch their Yahoo! oneSearch on their Yahoo! Mobile Web Service, making oneSearch available to more than 85% of mobile phone users in the US.

Yahoo oneSearch essentially redefines mobile search, giving users the opportunity to view not simply a list of links, as mobile users are currently used to, but a more complete picture of the information they need, all on one page.

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Not a company for letting the company cheque book take a rest, Google has bought in-game advertising company Adscape Media, as well as online data specialists Trendalyzer in an estimated £11.8m spending spree.

Details aren’t too clear at the moment, but it is being speculated that Google will use the purchases to allow advertisers to buy online ads through Google’s system as well as ads appearing in videogames.

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Although you’ve been able to see the list of words that are commonly used in the anchor text to your site, Google has announced that they have enhanced this information to give you a clearer picture of inbound links.

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Marketing Pilgrim reports that Google have come clean and confirmed that recent rumours are true, that the company will be launching a telephone handset.

According to Isabel Aguilera, General Director of Google Spain, the company is working on the development of a mobile handset with partners, saying that; “Our engineers have dedicated part of their time to investigating a mobile phone to access information.”

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Netimperative is reporting on Jakob Nielsen’s (co-founder of the Nielsen Norman Group) new look at web usability issues. Usability guru Nielsen offers practical advice on how websites can increase sales and customer loyalty by employing usability tips, labeling them as “..the top things you can do to make more money.”

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Google have announced that they will anonymise personal data it gets from keyword searches, a move which privacy bodies are applauding following concerns regarding how collected data could be used to monitor users’ online habits.

Previously able to hold search information for an indefinite period, Google will now anonymise it after 18 to 24 months. This does not mean that the web is now anonymous however; governments and other authorities could still force Google to keep or hand over any data they see fit.

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