search marketing blog: ambergreen

Will it Blend? has topped the ‘Viral Campaign of the Year’ category at the .net 2007 awards. The campaign was launched just over a year ago and has become one of the internet’s most successful viral ads. “Because we’re a smaller company, we were able to put out something edgy and fun,” explained George Wright, from blender manufacturer Blendtec. He said that sales had gone up 500 per cent and he was inspired to create the campaign having watched his boss’ product testing method. “To put out a viral campaign was my idea. I’d begun working for the company just over a year ago and saw that the CEO, Tom Dickson, tested blenders by trying to destroy them.” Runners-up in the category were the Simpsons movie, Get the Glass, Cadbury and the X Factor. Social network, Google Earth won the best innovation of the year, Facebook was voted the best socially powered site and Apple was awarded the prize for best site re-design

Iowa State University has received funding for research, which could help protect advertisers from click fraud, Science Daily has reported. Professor Guan and his students are developing methods to help investigators find the real origins of cyber criminals and have received $1.2 million from the US intelligence community’s Disruptive Technology Office. His research uses network attack attribution and click fraud detection to protect internet advertising and he has already filed one patent. Guan said the nature of cyber crime has changed and money is now the motivation for internet criminals. “There are a lot of security issues and researchers have worked on them from the early 1980s,” Science Daily reported he said. eMarketer has predicted that in 2008 internet advertising will be influenced by the build up to the Beijing Olympics, with brands keen to expose themselves to the developing Chinese market.

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