search marketing blog: ambergreen

Google’s fourth quarter results were lower than expected and its AdSense program has proved expensive, it has been reported The company’s profits for the final quarter of 2007 increased by 17 per cent, however its advertising program has experienced a difficult period. Co-founder Sergei Brin, said it has been hard to get web users to click on ads and generate the revenue. “We have had a challenge in the fourth quarter with social networking [advertising] inventory as a whole,” he said. He admitted some of the company’s plans to generate income from the sites “did not pan out as we’d hoped”. After the release of its financial statement, Google’s share price fell by seven per cent to $524.50 - recent statistics have showed the internet giant’s lead on its competitors is lessening. Measurement of the search engine market by comScore revealed the percentage of Google searches conducted in December fell by 0.2 per cent compared to the previous month.

We can advise you on what advertising platform to use and how to use it. Ambergreen is accredited to run trusted feeds in the Yahoo Search Submit (YSS) programme.

Damage to internet cables has left millions of people ‘offline’, it has been reported. An anchoring ship wrecked undersea connections between Egypt and Europe and at least one cable is reported to have been severed. “This cut has affected internet services in Egypt with a partial disruption of 70 per cent of the network nationwide,” the Egyptian Telecommunications Ministry told Reuters. The accident caused huge disruption in the Middle East and reminded industry of its need for reliable internet connections. Spending on internet advertising in the UK is predicted to pass £3 billion in 2008 despite recent international credit worries. Advertising budgets are often the first to suffer when firms are in financial difficulties, however, online marketing remains a growth industry and is not expected to struggle this year. Firms who are now concerned about the reliability of their connections could always use satellite broadband, which uses a dish for two-way uploading and downloading.

By monitoring the market environment Ambergreen can help you react to changes quickly - just ask us about our Integration Management Programme (IMP).

The advice website, HowTo.tv has joined with blinx.com in a merger which demonstrates how digital media companies monetise their content. HowTo produces brand funded, on-demand video and blinkx is a search tool designed to find video clips. Russell Goldsmith, digital director and co-founder of HowTo explained: “With blinkx’s powerful search technology, viewers will be able to benefit from expert tips relating to their specific interests immediately and easily.” The internet has developed to allow video quality broadcasts and even news providers have incorporated them into their websites. Blinkx claims to be “the world’s most comprehensive video search engine” with 18 million hours of content. Marketers need searches to find the pages they are displayed on and pull out the user generated content they have associated themselves with. Social networking sites are populated with video clips, and companies are keen to use them to promote their brands.
Ambergreen’s forte is search engine marketing, so any valuable content can be at your customers fingertips.

Foreign firms are flooding the UK search market eager to take orders from UK consumers, one business-hosting provider has warned.

Currently search engines reward businesses that host within the country they are trading, by ranking them more highly, says UKFast. However, firms from abroad are filling up UK’s data centres after a piece of the market.

Managing director, Lawrence Jones said the global marketplace “allows anyone to do business with UK consumers”.

“For the benefit of the UK economy, the home-grown talent needs to be aware of the competition and be prepared to challenge it,” he warned.

According to Nielsen Online, more than 85 per cent of the world’s online population has used the Internet to make a purchase.

Its recent global survey revealed among Internet users in the UK, 45 per cent bought books online, followed by videos/DVDs/games (44 per cent) and then clothing and other apparel (38 per cent).

Ambergreen’s commitment to quality and reliability provide a secure footing in the market place and ensure that we will stay the first address for search engine optimisation in the UK.