27 December was Busiest Online Shopping Day Says Report
January 22nd, 2007 by pamela
While the run up to Christmas saw online sales in the four weeks leading up to the big day showing an increase of almost 50% on 2005’s figures, it seems that the busiest day for online retailers in 2006 was Wednesday 27 December.
In collaboration with the IMRG, market research company eDigitalResearch showed just how successful the 2006 holiday shopping season had been, with sales reaching almost £1 billion pounds per week during the first three weeks of December.
While pre-Christmas Monday’s had previously proved to be the big traffic days, the 27th saw online sales driving traffic as many shoppers researched prices online before shopping on the high street. Online sales showed a 30 % increase on figures from Monday, 11 December, the next best day of online retailing.
Posted in Stats & Research |
