Ad chiefs announce privacy guidelines
February 26th, 2008 by Thomas
The Interactive Advertising Bureau (IAB) has announced the release of new advertising privacy guidelines.
They are designed to ensure users’ control over the use of personal information and guarantee the continued improvement of marketing communications to advertisers.
Randall Rothenberg, president of the IAB explained that the guidelines are necessary and help to support vital online services such as free email and social networking.
“Research shows consumers value free internet services highly and prefer advertising that is relevant to their interests, but want guarantees that their personally identifiable information won’t be misused,” he commented.
The guidelines were developed over many months with the IAB Policy Development Task Force and Policy Council, and will be submitted to the Federal Trade Commission before the end of February.
Previously the FTC had complained about the amount and security of personal data collected by some internet companies.
Posted in News |
