Ask Squeezes into Mobile Search
October 13th, 2006 by pamela
Ask.com has launched a new web search service for mobile devices called Ask Mobile. Designed to be easy to use from tiny, teeny little handset, Ask say that the service will make navigation easier and make searches faster.
The Ask Mobile homepage links off to category pages, making it easy to navigate to the right place, while the ‘Squeezer’ technology used enables web pages to be easily viewed and navigated on a small screen, rather than trying to adapt PC pages.
While mobile search usage hasn’t yet reached the levels expected, ASK clearly have some competition to live up to, with Google, Yahoo! and AOL already in this space.
Ask has seen a rise in usage recently, with August search statistics from Neilsen/Netratings showing an 8% market share in the UK, with 38,220,000 total searches made during August.
Posted in Mobile Search |
