BBC/Google Deal on the Cards?
January 22nd, 2007 by pamela
The deal may eventually be expanded to include releasing content on YouTube, the video sharing site now owned by Google.
Several large broadcasters already have deals with Google, including CBS and Robert Redford’s Sundance Festival. The BBC deal would increase the profile of the channel out with the UK, which may be seen as vital in light of recent cash concerns.
The Guardian reports that BBC executives are looking at the commercial opportunities of the agreement, such as a share on contextual advertising that will run alongside BBC content.
The deal, which involves BBC Worldwide and the BBC, follows reports in the last week highlighting the BBC’s moves to sell advertising on its website as the broadcaster seeks to recover from a disappointing licence fee increase.
