Bring On the Bargains Say Holiday Shoppers
December 13th, 2006 by pamela
US research has found that most online shoppers see free postage and special deals not available on the high street as incentives to spend more during the Christmas period.
More than 9 out of 10 of those surveyed said that free postage promoted greater spending, while 65% said that special offers helped open their wallets.
The Consumer Internet Barometer report released by The Conference Board also found that 50% of Christmas shoppers would buy more if the goods were only available online, with 50% saying that the ability to return the goods to a high street store would also induce them to spend more money.
“Consumers are clearly willing to increase their online holiday purchases, but only if retailers are willing to offer holiday bargains online that are better than or different from what they are offering in stores,” says Lynn Franco, Director of The Conference Board Consumer Research Center. “If retailers want to increase their share of the online market, free shipping, exclusivity and bargains are sure ways to get consumers to point, click and order more during the holidays.”
That said, most of those surveyed said that they would make their largest purchases at a bricks and mortar store, with only 5% saying that they would spend more than $500 online.
Posted in Stats & Research |
