Buying Trademarked Keywords
October 31st, 2006 by pamela
According to an article at the Search Engine Watch blog, a case taking place in New York Federal District Court at the moment Rescuecom v. Google, has seen the Judge allow a motion to dismiss on Google’s behalf, finding that keyword advertising isn’t a use in commerce.
Essentially it seems thnat the federal court doesn’t see the sale of Google Adwords including a trademark as a use in commerce. This has all recently been entirely contradicted by a New Jersey Federal Court which does consider the purchase of Adwords including a trademark as a use in commerce.
Have a look at the article and see if you can figure this one out – and please let me know if you do!
Posted in Google, Paid Search |
