While young people make the most use of the internet, they are also less susceptible to online advertising in comparison to older users, according to a new European wide study from NetObserver Europe.
New research has found that ABC1 women now spend less time watching TV and reading in favour of spending time online, according to new research from IPC Southbank.
The publisher of some of the UK’s biggest women’s titles, including Marie Claire, In Style and Ideal Homes, IPC Southbank surveyed over 4000 women on their leisure habits, 70% of whom said that they couldn’t live without the internet.
“Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” shows that as many as 48% of brand marketers will deploy marketing on social networking channels in 2007. Last year, only 38% were messaging using these channels.
Using internal website search facilities for online merchandising can significantly boost sales, according to a new study by research firm Aberdeen.
The report examined how more than 200 online retailers could improve year-on-year sales, maximise conversion rates and average order value. The full report, “Web Site Search: Revenue in the Results” is available here.
According to research posted at InternetRetailing.net consumer spending is slowing, although technology goods continue to drive revenue and growth in durable goods.
Marketing Sherpa has released a new version of its Search Marketing Benchmark Guide. Packed with new research on cost per click, conversion rates, eye tracking studies and emerging paid search options, the guide is invaluable.
The Guide can be ordered straight from Marketing Sherpa.
The research from comScore Networks puts the worldwide web audience at 747 million people (aged 15 or over) using the internet in January 2007, a 10% increase on January 2006.
Successful corporate blogging comes down to a three step process according to Forrester Research as it publishes its latest study, The ROI of Blogging: The Why and How of External Blogging Accountability.
A new study has shown a clear difference in the way users search when looking for information and when they shop online.
The eye tracking study, by De Vos & Jansen Market Research with Search Engine Mediabureau Checkit, showed that users look at more results when shopping and are more brand orientated than people looking for information only.
