Starting off with only 4MB of email storage 10 years ago, Yahoo’s announcement really shows how times have changed; today, you would fill that up with a single picture! But the new unlimited storage means that you don’t have to worry about getting rid of old messages and keeping everything you need in your email account.
Yahoo! is stepping up its fight against click fraud as it announces that between 12 and 15% of clicks coming through Yahoo! PPC ads are identified as invalid and are removed from advertiser’s bills.
MediaPost have posted a great article regarding mobile search which discusses the findings of a worldwide mobile user survey conducted by the CMO Council. Questioning 15,000 users, the survey found marked differences between the way US and non-US users are interacting with the web via mobile devices.
Yahoo oneSearch essentially redefines mobile search, giving users the opportunity to view not simply a list of links, as mobile users are currently used to, but a more complete picture of the information they need, all on one page.
Yahoo has been busy on the social networking front, this time on the Answers site. The new feature allows users to build a network of smarty pants contacts, giving direct, easy access to the questions they ask, answer and star on the site.
Yahoo’s director of product management for social search, Tomi Poutanen said that the new service: “… allows you to identify individuals on Answers whose knowledge you value and make them part of your friend list.”
At the moment you can’t combine your Answers contacts with contacts from other Yahoo! properties such as Flickr, although this is on the cards for the future.
MyYahoo! has had a bit of a Web 2.0 overhaul, making the world’s most popular customisable homepage (the service has 50 million monthly users) even more easy to personalise and holds more interactive features than ever before.
According to a post at Read/Write Web, who managed to get a look at the private beta version (only a small number of users being offered a beta account at http://cm.my.yahoo.com/upgrade. Yahoo will use their feedback to make any necessary changes before a full launch later this year), the MyYahoo! upgrade has some great new features including;
One of the original social media success stories, Friendster launched in 2002 only to be overtaken by MySpace as the most popular networking site. Friendster currently has 37 million registered users in 75 countries, but has been recently been working to increase the reliability and speed of the Friendster site, citing this as reasons for users defecting to rival sites.
Search Engine Land is reporting that both Google and Yahoo! are updating link counts. Various partie seem to be reporting increase and others are seeing decreases from Yahoo, while an overall increase has been seen from Google.
Let me know what you are seeing.
Click through rose from 10.1% to 11.1% in the two weeks following launch.
