CGM is pushing global figures
January 30th, 2008 by Thomas
Consumer Generated Media (CGM) is set to further advance the commercial growth of the internet, new research has predicted.
According to Nielsen Online, which conducted a global survey of online shopping habits, one in four buyers relied on personal recommendations before making a purchase.
“The explosion in CGM over the last year means that this reliance on word of mouth, over other forms of referral, looks set to increase,” said president, Jonathan Carson.
Social networking sites and blog posts are examples of how Web 2.0 has evolved. This interactive element relies on consumer feedback and gives established brands opportunities to better understand their markets.
The survey revealed an explosion in internet shopping and estimated that more than 85 per cent of the world’s population has shopped online.
Bruce Paul, vice president of customised research, said most shoppers remain loyal to familiar sites: “If shopping sites can capture them early, and create a positive shopping experience, they will likely capture their loyalty and their money.”
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