Click Fraud Less Than 2% Says Google
December 12th, 2006 by pamela
MarketingPilgrim.com recently managed to have a conversation with Google’s business product manager for trust and safety, Shuman Ghosemajumder, on the subject of click fraud. Ghosemajumder told the site that invalid clicks at Google was “on average is in the single digits, quarter over quarter.”
Then rather surprisingly they managed to get some real Google info on what the issue really looks like from the inside.Showing the site’s Andy Beal an apparently ‘for Google eyes only’ presentation at the recent SES, Ghosemajumder showed how Google determine which clicks are fraudulent, using a four-stage identification and filtering process.
It makes interesting reading and shows that not only are Google apparently becoming a little more transparent, but that they are also becoming increasingly fed up of the speculation which has put figures as high as 30% in some cases.
Posted in Google, Paid Search |
December 12th, 2006 at 3:21 pm
An interesting article with an almost predictable outcome. The definition of “invalid clicks” is still a bit fuzzy.
Google have enjoyed the revenues created from their “broadmatch” facility with the attitude of “if your going to waste your advertising revenues, then waste them with us”.
So the definition of a wasted click has now been defined into various “labels”, yet the profits generated from letting the advertiser waste their money continues to grow.1 - 0 to Google