Comments for search marketing blog: ambergreen http://www.ambergreeninternetmarketing.com/blog search engine and search marketing blog Tue, 13 May 2008 12:08:31 +0000 http://wordpress.org/?v=2.0.4 Comment on Only 5% of Companies Worldwide Blog by Terinea Tech Tips http://www.ambergreeninternetmarketing.com/blog/only-5-of-companies-worldwide-blog/2007/03/28/#comment-437 Mon, 02 Apr 2007 15:03:11 +0000 http://www.ambergreeninternetmarketing.com/blog/only-5-of-companies-worldwide-blog/2007/03/28/#comment-437 I find I have couple of issues with convince clients to run a business blog. One the term "blog" turns them off or throws them I tend to call it an online Journal. They don't understand the principle of it all and most of them think they can buy off the shelf solution. You can advise them, provide the tools etc but only they can blog about there business. Well done one the MyTravel contract. Jamie I find I have couple of issues with convince clients to run a business blog. One the term “blog” turns them off or throws them I tend to call it an online Journal. They don’t understand the principle of it all and most of them think they can buy off the shelf solution. You can advise them, provide the tools etc but only they can blog about there business. Well done one the MyTravel contract.

Jamie

]]> Comment on Social Networking to Boom in 2007 says Report by Jenny http://www.ambergreeninternetmarketing.com/blog/social-networking-to-boom-in-2007-says-report/2007/03/14/#comment-182 Thu, 15 Mar 2007 16:26:58 +0000 http://www.ambergreeninternetmarketing.com/blog/social-networking-to-boom-in-2007-says-report/2007/03/14/#comment-182 This is definitely an area businesses need to take more seriously as a marketing channel. It has been highlighted for many of our clients that the number of visitors being referred to sites is increasing from social networking sites such as blogs and forums. Therefore while it is somewhere they need to have a presence in, it needs to be done with due care and consideration. The anonymity of social networking allows the user to say exactly what they feel. So if the blog or forum used by a company for branding purposes is too obviously managed, those savy in the world of social networking will not hold back on letting the social networking community know. Therefore a company's hard work in setting up the blog or forum can all be in vain. This is definitely an area businesses need to take more seriously as a marketing channel. It has been highlighted for many of our clients that the number of visitors being referred to sites is increasing from social networking sites such as blogs and forums. Therefore while it is somewhere they need to have a presence in, it needs to be done with due care and consideration. The anonymity of social networking allows the user to say exactly what they feel. So if the blog or forum used by a company for branding purposes is too obviously managed, those savy in the world of social networking will not hold back on letting the social networking community know. Therefore a company’s hard work in setting up the blog or forum can all be in vain.

]]> Comment on Internet an Option as Direct Mail Changes Threaten Charities Reach? by Jenny http://www.ambergreeninternetmarketing.com/blog/internet-an-option-as-direct-mail-changes-threaten-charities-reach/2007/02/27/#comment-137 Mon, 05 Mar 2007 10:17:00 +0000 http://www.ambergreeninternetmarketing.com/blog/internet-an-option-as-direct-mail-changes-threaten-charities-reach/2007/02/27/#comment-137 The harnessing of new marketing channels for charities is an issue that needs to be taken seriously. For one of our clients a leading UK charity, they not only realised the power of Search for recruiting supporters, but also reaching those that needed their help. They have also not been complacent and have opened up to other marketing channels now available to them. They are using social networking as a way to not only interact with those that need their support, but also to raise awareness within their target audience. I think it is time that other charities followed their example and embraced all these new channels open to them. The harnessing of new marketing channels for charities is an issue that needs to be taken seriously. For one of our clients a leading UK charity, they not only realised the power of Search for recruiting supporters, but also reaching those that needed their help. They have also not been complacent and have opened up to other marketing channels now available to them. They are using social networking as a way to not only interact with those that need their support, but also to raise awareness within their target audience. I think it is time that other charities followed their example and embraced all these new channels open to them.

]]> Comment on Fakers to be Named and Shamed Says EU by Andrew Thomson http://www.ambergreeninternetmarketing.com/blog/fakers-to-be-named-and-shamed-says-eu/2007/02/12/#comment-79 Thu, 15 Feb 2007 17:03:29 +0000 http://www.ambergreeninternetmarketing.com/blog/fakers-to-be-named-and-shamed-says-eu/2007/02/12/#comment-79 Surely users don't actually get taken in with the flower superlative language used in the kind of reviews this is trying to target though? Im not sure the Travel industry would be hit too hard by this "falsely representing oneself as a consumer" suggests dis-honesty, as long as the Travel companies are upfront about the fact they wronte the reviews themselves then I think they should be ok...For now.. It will be interesting to the enforcement efforts (if any) behind the new legislation Surely users don’t actually get taken in with the flower superlative language used in the kind of reviews this is trying to target though?

Im not sure the Travel industry would be hit too hard by this “falsely representing oneself as a consumer” suggests dis-honesty, as long as the Travel companies are upfront about the fact they wronte the reviews themselves then I think they should be ok…For now..

It will be interesting to the enforcement efforts (if any) behind the new legislation

]]> Comment on Fakers to be Named and Shamed Says EU by WOMMA http://www.ambergreeninternetmarketing.com/blog/fakers-to-be-named-and-shamed-says-eu/2007/02/12/#comment-78 Thu, 15 Feb 2007 15:30:31 +0000 http://www.ambergreeninternetmarketing.com/blog/fakers-to-be-named-and-shamed-says-eu/2007/02/12/#comment-78 I'm from the Word of Mouth Marketing Association, and I thought your readers might be interested in reading our take on this subject. This law was passed in 2005 and doesn't actually ban legitimate viral and buzz marketing tactics, as some reports have suggested, but rather the practice of lying to consumers. Read our response if you're interested at http://www.womma.org/news/008993.php. I’m from the Word of Mouth Marketing Association, and I thought your readers might be interested in reading our take on this subject. This law was passed in 2005 and doesn’t actually ban legitimate viral and buzz marketing tactics, as some reports have suggested, but rather the practice of lying to consumers. Read our response if you’re interested at http://www.womma.org/news/008993.php.

]]> Comment on Fakers to be Named and Shamed Says EU by Luke http://www.ambergreeninternetmarketing.com/blog/fakers-to-be-named-and-shamed-says-eu/2007/02/12/#comment-76 Thu, 15 Feb 2007 08:16:36 +0000 http://www.ambergreeninternetmarketing.com/blog/fakers-to-be-named-and-shamed-says-eu/2007/02/12/#comment-76 I'm delighted to see that Brussels is picking up on this issue. Fake blogs and customer reviews are increasingly common. Travel is definitely an interesting sector. In a previous life I set up the customer review programme for a hotel reservation website, Active Hotels. All the reviews have come from people who booked through the website. Unlike Trip Advisor where anybody (including a hotelier) can do so. Reevoo is based on the same model. Only people who have bought a product through one of our partners can submit reviews. Reviews don't only represent unique content for search engines however, they also increase conversion rates by helping people to choose what to buy. So, the incentives are certainly there for travel sites and retailers to post reviews. Good on Brussels. However, I'm not sure that legislation is the way to address it. How will it be policed? We believe that a new crop of review aggregators, like ourselves, who stake their reputations on the provenance of the reviews they publish will change the market here. We’re proud to be leading the charge on this one. http://www.reevoo.com/blogs/reevooblog/2007/02/12/are-you-reading-real-reviews/ I’m delighted to see that Brussels is picking up on this issue. Fake blogs and customer reviews are increasingly common.

Travel is definitely an interesting sector. In a previous life I set up the customer review programme for a hotel reservation website, Active Hotels. All the reviews have come from people who booked through the website. Unlike Trip Advisor where anybody (including a hotelier) can do so.

Reevoo is based on the same model. Only people who have bought a product through one of our partners can submit reviews.

Reviews don’t only represent unique content for search engines however, they also increase conversion rates by helping people to choose what to buy. So, the incentives are certainly there for travel sites and retailers to post reviews.

Good on Brussels. However, I’m not sure that legislation is the way to address it. How will it be policed? We believe that a new crop of review aggregators, like ourselves, who stake their reputations on the provenance of the reviews they publish will change the market here. We’re proud to be leading the charge on this one.

http://www.reevoo.com/blogs/reevooblog/2007/02/12/are-you-reading-real-reviews/

]]> Comment on Google Mail Invite Opened by Paul A http://www.ambergreeninternetmarketing.com/blog/google-mail-invite-opened/2007/02/12/#comment-72 Mon, 12 Feb 2007 14:39:22 +0000 http://www.ambergreeninternetmarketing.com/blog/google-mail-invite-opened/2007/02/12/#comment-72 They're only doing this now? I thought everyone and their dog already had an account. Must say I've found Gmail's junk filters to be pretty poor, so much so that I barely use the account. Mind you other people have had widely differing experiences so mine may be an isolated case. Another thing that really annoys me is that signing in to Gmail automatically sets off Google's personalised search results. Being a privacy junkie I'm none too keen on this - I know you only have to sign out to turn it off but it's the principle... They’re only doing this now? I thought everyone and their dog already had an account. Must say I’ve found Gmail’s junk filters to be pretty poor, so much so that I barely use the account. Mind you other people have had widely differing experiences so mine may be an isolated case.

Another thing that really annoys me is that signing in to Gmail automatically sets off Google’s personalised search results. Being a privacy junkie I’m none too keen on this - I know you only have to sign out to turn it off but it’s the principle…

]]> Comment on Google Mail Invite Opened by Louise http://www.ambergreeninternetmarketing.com/blog/google-mail-invite-opened/2007/02/12/#comment-71 Mon, 12 Feb 2007 13:28:22 +0000 http://www.ambergreeninternetmarketing.com/blog/google-mail-invite-opened/2007/02/12/#comment-71 Being a communications junkie, I was an avid user of the Gmail mobile application and had been using it for a few months - functionality is everything you would want, and uses much less comms time than accessing it via the site. However, my handset has had problems with the Java application which resulted in numerous crashes, with the ultimate result being complete failure to switch on - the handset currently back with the manufacturer - am yet to decide whether to reinstall the application. Being a communications junkie, I was an avid user of the Gmail mobile application and had been using it for a few months - functionality is everything you would want, and uses much less comms time than accessing it via the site. However, my handset has had problems with the Java application which resulted in numerous crashes, with the ultimate result being complete failure to switch on - the handset currently back with the manufacturer - am yet to decide whether to reinstall the application.

]]> Comment on Fakers to be Named and Shamed Says EU by Eilidh http://www.ambergreeninternetmarketing.com/blog/fakers-to-be-named-and-shamed-says-eu/2007/02/12/#comment-70 Mon, 12 Feb 2007 13:24:40 +0000 http://www.ambergreeninternetmarketing.com/blog/fakers-to-be-named-and-shamed-says-eu/2007/02/12/#comment-70 One industry that will doubtlessly be affected by this law is the travel sector. The use of reviews as a way to generate unique content will have to be monitored. The last thing any travel site would want is anyone querying the validity of their reviews. For a consumer point of view though, this is great. Fake reviews are just no use to anyone. One industry that will doubtlessly be affected by this law is the travel sector. The use of reviews as a way to generate unique content will have to be monitored. The last thing any travel site would want is anyone querying the validity of their reviews.

For a consumer point of view though, this is great. Fake reviews are just no use to anyone.

]]> Comment on Click Fraud Rises Again by Paul A http://www.ambergreeninternetmarketing.com/blog/click-fraud-rises-again/2007/02/02/#comment-68 Fri, 09 Feb 2007 16:12:28 +0000 http://www.ambergreeninternetmarketing.com/blog/click-fraud-rises-again/2007/02/02/#comment-68 The problem with Google's argument is that ClickForensics aren't the only ones toting click fraud figures in the 10%+ range. Are they actually suggesting that all of these companies are making such a basic error in their methodology? It's important to take the middle ground here though. Click Fraud companies like ClickForensics have a vested interest in high click fraud figures as it helps sell their services. Google have a vested interest in low figures as they restore confidence in their product. The truth is somewhere in between. Personally I think 15% is just too high a figure when you consider that most ads are so cheap that it wouldn't be worthwhile. On the other hand 2% is far too low when you consider how rampant it clearly is in finance, travel, etc. Coincidentally where are MSN and Yahoo's comments? It'd be more interesting to see the main players' views of their click fraud detection success rates alongside each other... The problem with Google’s argument is that ClickForensics aren’t the only ones toting click fraud figures in the 10%+ range. Are they actually suggesting that all of these companies are making such a basic error in their methodology?

It’s important to take the middle ground here though. Click Fraud companies like ClickForensics have a vested interest in high click fraud figures as it helps sell their services. Google have a vested interest in low figures as they restore confidence in their product.

The truth is somewhere in between. Personally I think 15% is just too high a figure when you consider that most ads are so cheap that it wouldn’t be worthwhile. On the other hand 2% is far too low when you consider how rampant it clearly is in finance, travel, etc.

Coincidentally where are MSN and Yahoo’s comments? It’d be more interesting to see the main players’ views of their click fraud detection success rates alongside each other…

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