Connect with a barcode
February 12th, 2008 by Thomas
A new technology has been launched which scans barcodes and then connects devices to brands’ websites. The NeoReader enables a mobile device with a built-in camera to access product information from adverts, displays and other objects. Parent firm NeoMedia Technologies explained: “It enables permission-based, highly targeted and cost-effective marketing campaigns supported by precise response tracking and reporting capabilities.” In a further development, it launched a separate scanner which can read electronic cinema tickets. Movie-goers, it said could use the device to avoid buying tickets from the box office. “The system compares the electronic ticket with an existing database, where it is verified by GPRS in seconds,” the firm claimed. Microsoft is also keen to use new technology to change the retail experience - the company is due to launch trials of its interactive shopping trolley, the U-Scan Shopper. The carts have wireless connections, which update prices and information and can trigger adverts as users pass through relevant aisles.
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