Cutts Launches Google Weather Report
January 12th, 2007 by pamela
Matt Cutts has announced that Google’s quarterly PageRank export is underway, where scores shown in the Google Toolbar and elsewhere are being updated. According to Matt this won’t make a difference to your site’s ranking or traffic to visibly change as these PR scores are already in use in Google’s scoring.
ambergreen are always telling people not to focus too much on PageRank, something which Danny Sullivan comments on in his review of Matt’s post. This is summed up by the discovery that while Google sends plenty of traffic to Search engine Land, the site has a PR of zero.
Matt also discuss supplemental results, and while ha has already admitted that pages in the supplemental index are those deemed to be less important from a PageRank perspective than ‘normal’ results, he does say that supplemental results will continue to become fresher results, enabling more traffic to be gained from supplemental pages.
Also on the agenda are the ‘filetype:’ operator (which allows you to see the results of certain filetypes - i.e. filetype:doc – for a certain keyword)
Be sure to check out Danny Sullivan’s analysis of Matt’s post, as it looks into other recent areas of concern such as CSS indexing and duplicate content.
