EC is to allow DoubleClick deal
March 7th, 2008 by Thomas
The European Commission is expected to allow Google to buy Double-Click, sources close to the deal told Reuters. The deal would combine Google’s search capability with the online advertising company that provides the ads. Tim Armstrong, president of advertising and commerce, is keen for it to go through. “This transaction will strengthen our advertising network by expanding our access to publisher inventory and enabling us to serve the needs of a broader set of advertisers and ad agencies,” he said. The Australian Competition and Consumer Commission (ACCC) decided not to intervene in the merger as the two companies were not close rivals. Its chairman, Mr Graeme Samuel said: “In this context, the ACCC considered that the merger was unlikely to result in a substantial lessening of competition in an Australian market.” Some privacy concerns have been raised as Google keeps users’ search data and DoubleClick connects advertisers and publishers.
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