Encyclopaedic search marketing
February 21st, 2008 by Thomas
The Encyclopaedia Britannica is to release video footage via a search engine and integrate contextual advertising. Thanks to a deal with search engine Blinkx, the video clips will be accessed by inputting simple terms in its search options. Suranga Chandratillake, founder and chief executive officer of Blinkx, said she was excited “to bring such compelling content to our users’ fingertips”. “The internet is a powerful mechanism for education and democratising access to information,” she commented. The search engine has more than 18 hours of indexed video and it uses advanced speech recognition software to identify clips from its database. Both companies will share the revenue generated by the contextual advertising. Dan Smith, Brittanica’s senior vice president is keen to get more content online, as he believes its “video assets deserve good exposure”. Targeting methods are evolving in response to the rise of video-to-view and online user-generated content.
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