Google agrees: Clicks are down
March 4th, 2008 by Thomas
Google has agreed that clicks on its search adverts have fallen, Online Media Daily has reported. Alan Eustace, senior vice president of engineering & research told delegates at a conference in California it was down to their recent algorithmic changes. He explained the changes had occurred on the ad-serving end and were due to the reduction of clickable space. Mr Eustace said the company opted to “reduce the number of advertisers and decrease accidental clicks”. This he hoped would deliver “better information to users and make them click more in the long run.” Research by comScore revealed that the number of paid clicks per Google search query were down by eight per cent since December. The analyst has agreed with the search company’s explanation, saying Google’s own initiatives were responsible for the decline. One approach to help fight ‘click fraud’ would see users provide marketers with personal data so they are identified each time.
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