Google Audio Ads Beta Coming
November 29th, 2006 by pamela
Following months of speculation, Google finally seems to be just about ready to kick off audio ads, although the log-in pages are a little flaky at the moment.
Back in July, Eric Schmidt, Google CEO discussed audio ads, saying: “We are in the process of introducing AdSense for radio, which is essentially the integration of the dMarc Console and management tools into our advertising network.” Behind schedule it may be, but it seems that a Google Audio Ads beta version will be available by the end of the year.
Created following the acquisition of dMarc Broadcasting in January for $1bn (£580m), Google Audio Ads allows advertisers to connect directly to radio stations through an automated ad platform, making it easy to track campaigns.
Expanding its role in online advertising into the offline world probably isn’t going to be a smooth ride, so it makes sense that Google have spent time trying to perfect the product, but with the company hiring large numbers of radio ad sales people, it seems as though Google Audio Ads won’t be long in coming.
Digital Micro-Markets has posted some images that explain how Google Audio Ads will work, bridging the gap between advertisers and consumers, how ads will be delivered to radio and what reach the ads will have.
While the beta product will only be available in the US at the moment, Google will rolled out across other territories should it prove to be successful. The launch could also be beefed up as Clear Channel, the US’ biggest radio station operator which controls around 20% of the market, is debating a possible sale of the company. Rumours are rife, but at the moment Google remains tight lipped.
Posted in Google, Paid Search |
