Google Earth Offers Sponsored Links

February 12th, 2007 by pamela

Google has begun to employ its contextual advertising system Adsense to offer adverts in its global mapping system Google Earth. The move will allow adverts to be seen as clickable links, while contact and address information will put advertisers ina local context.

The offer allows advertisers to place sponsored local adverts into map markers across the site. Google announced the news to advertisers saying: “If you’ve created Local Business Ads in you AdWords accounts, they’ll now appear on Google Earth in addition to Google Maps.

“Advertising a hotel in Lake Louise? A neighbourhood café in Paris? Google Earth users across the globe can zoom in on your business. Don’t forget to add a customised icon to make your ad stand out.”

Posted in Paid Search |

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