Google Placing Ads in Video Search
January 9th, 2007 by pamela
Google has started embedding adverts within clips on the Google Video upload sites. Featuring an “Ads by Google” message, this is believed to be the first demonstration of Google’s ‘click to play’ ads programme which sees publishers taking a share of the revenue when the video is played off site.
YouTube, which is owned by Google, has not yet displayed any evidence of use of embedded ads, although the site recently advertised vacancies for sales executives.
Posted in Google, Paid Search |
January 9th, 2007 at 2:10 pm
And so online video advertising has started. It was always inevitable that it would be used as an advertising medium. In many ways this could be then start of a new era. Traditional media buyers must be loving the idea of moving into a field that they have at least half an idea about.Search marketers have also been given an opportunity to step into a traditional advertising medium that sits firmly in their comfort zone.
So who’s going to win out of this new opportunity? Advertisers, search marketing companies, traditional advertising agencies and of course … Google, MSN and Yahoo themselves.
In years to come, we may even find ourselves paying a premium to watch online video without advertising. Why not? ..its already happened to TV. Where theres a market theres a revenue
to be made from it.
Watch this space and enjoy the show!