Google struggles to make sense
February 4th, 2008 by Thomas
Google’s fourth quarter results were lower than expected and its AdSense program has proved expensive, it has been reported The company’s profits for the final quarter of 2007 increased by 17 per cent, however its advertising program has experienced a difficult period. Co-founder Sergei Brin, said it has been hard to get web users to click on ads and generate the revenue. “We have had a challenge in the fourth quarter with social networking [advertising] inventory as a whole,” he said. He admitted some of the company’s plans to generate income from the sites “did not pan out as we’d hoped”. After the release of its financial statement, Google’s share price fell by seven per cent to $524.50 - recent statistics have showed the internet giant’s lead on its competitors is lessening. Measurement of the search engine market by comScore revealed the percentage of Google searches conducted in December fell by 0.2 per cent compared to the previous month.
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