Google targets by demographics
January 25th, 2008 by Thomas
Internet search provider Google is introducing a new feature which allows advertisers to monitor their ads by set age groups. The addition to the company’s AdWords is called Demographic Bidding, which it claims can give advertisers greater control over their audience. A post on the official AdWords blogsite has said there are two ways of applying the facility. It allows advertisers to “modify your bids for a particular audience segment” or “ask that your ads not be shown to certain demographic groups”. The system works by taking data from publishers, which ask their users to sign in with their date of birth when creating their own pages – such as social networking sites. The post reassured potential adopters that all data was ‘anonymised’ before Google receives it and only available from site users who have agreed to their networks’ conditions. The development of online video advertising and click-to-view video could be restricted if broadband speeds are not quick enough to handle the additional files.
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