Google’s Ghosemajumder Responds on Click Fraud
December 13th, 2006 by pamela
Following yesterday’s report on click fraud with Google’s business product manager for trust and safety, Shuman Ghosemajumder, talking to Andy Beal of MarketingPilgrim.com, Ghosemajumder has posted on his blog to clarify his comments and add more information.
It seems that, according to Ghosemajumder, there was a level of misunderstanding and, “I never said that our click fraud rate is less than 2%.
Instead, what I said is that the quantity of invalid clicks which we detect as a result of reactive investigations is a “negligible proportion” of the total number of invalid clicks. Andy asked me if that percentage is less than 2%. I told him that I was not able to provide a bound, but yes, “negligible”
Posted in Google, Paid Search |
