HowTo and blinx join up
February 1st, 2008 by Thomas
The advice website, HowTo.tv has joined with blinx.com in a merger which demonstrates how digital media companies monetise their content. HowTo produces brand funded, on-demand video and blinkx is a search tool designed to find video clips. Russell Goldsmith, digital director and co-founder of HowTo explained: “With blinkx’s powerful search technology, viewers will be able to benefit from expert tips relating to their specific interests immediately and easily.” The internet has developed to allow video quality broadcasts and even news providers have incorporated them into their websites. Blinkx claims to be “the world’s most comprehensive video search engine” with 18 million hours of content. Marketers need searches to find the pages they are displayed on and pull out the user generated content they have associated themselves with. Social networking sites are populated with video clips, and companies are keen to use them to promote their brands.
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