Internal Search Boost Sales says Research
March 14th, 2007 by pamela
Using internal website search facilities for online merchandising can significantly boost sales, according to a new study by research firm Aberdeen.
The report examined how more than 200 online retailers could improve year-on-year sales, maximise conversion rates and average order value. The full report, “Web Site Search: Revenue in the Results” is available here.
The report found that those companies that achieved the highest returns from their website search tools were the ones that merchandised their offers by customising their search results to fit their products or services.
59% of survey respondents used continuous fine-tuning to ensure that their customers received relevant results.
Posted in Stats & Research |
