Internet ad budgets on the rise
January 15th, 2008 by Thomas
Companies have remained loyal to internet advertising while traditional marketing has struggled, a new report has revealed. The Bellwether Report found that budget cuts had affected media marketing funds but nearly four in ten companies revised up their internet marketing accounts. The report’s author, Chris Williamson, explained that 2007 finished weakly amid worries about the economy and consumer confidence. “The Bellwether survey reveals a marked deterioration in business conditions in the fourth quarter of last year, which companies responded to by trimming their marketing budgets,” he said. Retailers who have ignored the internet could lose up to half of their profits, online retail analyst IMRG has warned - it calculated that internet shopping in the UK will be 50 per cent of the retail market by 2018. Positive results from JJB Sports and Ted Baker have offered some consolation to the retail sector, which had a disappointing Christmas.
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