Its ‘go’ for Google
March 12th, 2008 by Thomas
Google has completed its purchase of DoubleClick having been given the green light by the European Union. The deal cost the search company £1.5 billion and will unite it with a leading ad–provider. “Google and DoubleClick were not exerting major competitive constraints on each other’s activities and could, therefore, not be considered as competitors at the moment,” the Commission said. The deal attracted criticism for competitors such as Microsoft and Yahoo! and from consumer groups concerned that together the companies could gather vast amounts of user data. US authorities had already approved the deal, as had legislators in Australia which saw no cause for concern on anti-competitive grounds. The Centre for Digital Democracy, in a letter to the US Federal Trade Commission had told policy makers the deal would create ” insurmountable barriers to entry in the interactive ad market”.
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