Look for the super-advocate
February 16th, 2008 by Thomas
Companies looking to spread their brand in social networks need to look for super-advocates, new research has advised. According to a report from Experian, 2008 will see the emergence of the social network ’super-advocate’, a member of its community that can influence others through citizen journalism. “The super-advocate will pose one of the biggest challenges facing companies trying to tap into user-generated content as advertising and marketing channels“, it claimed. The report, The Impact of Social Networking in the UK, has predicted a rise of smaller ‘clique’ communities “with stringent membership requirements to protect their exclusive and highly influential members”. It also revealed there would be an accelerated development of social networks for viral marketing. Advertisers are keen to explore Facebook and its competitor sites to help target their products and benefit from digital word-of-mouth advertising.
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