Michael Jackson turns viral
February 11th, 2008 by Thomas
Advertising for Michael Jackson’s Thriller 25 album has appeared across platforms and is demonstrating how marketing has embraced social media. The re-issue of his multi platinum album has been promoted with a global campaign, which has included an advert for Pepsi at the Superbowl, a 40-episode podcast and numerous YouTube parodies. The integration of both on and off line adds and mobile applications will be significant developments in 2008. Jonathan Bass, chairman of the Mobile Marketing Council explained its importance. “Mobile advertising is the Holy Grail for advertisers seeking pinpoint audience targeting and rich consumer engagement.” A reenactment of the album’s famous zombie video has been filmed on the London Underground and has received huge coverage on YouTube. The viral nature of the clip and the ability to share it across social networks has demonstrated the potential of online advertising.
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