search marketing blog: ambergreen

Microsoft hosted an adCenter Labs event last week which saw a few hundred advertisers treated to a viewing of the latest updates and innovations to the adCenter advertising platform. Microsoft was keen to demonstrate it’s latest adLabs projects prior to the adCenter release expected in the next few months, which is set to include a pilot release of Microsoft Content Ads, the new contextually-targeted ad program that shows text ads on Microsoft-owned sites.

Future projects currently being researched by adLabs were demonstrated, with keyword optimization, video display ads, and consumer orientation emerging as the key focus for development.

Kevin Newcombe was lucky enough to get a sneak preview of Microsoft’s developments which he reviews over at SearchEngineWatch

Posted in Technical, Paid Search |