Microsoft’s digital trolley
January 15th, 2008 by Thomas
Microsoft is developing a digital advertising solution for grocery carts that helps shoppers find products, the Associated Press has reported. MediaCart will be trialled in the US later this year. It will allow shoppers to log in at home, create a customised shopping list and swipe items as they shop. It is hoped the process will make shopping easier, provide essential information for food makers and allow advertisements to be viewed by people as they buy. Microsoft hopes to improve customer experience and has denied the new technology is primarily for promoting new products. “This is not all necessarily about bombarding consumers, about targeting advertising,” said Scott Ferris, general manager. Supermarket planners have often incorporated advertising in their designs - products that achieve greater profits are commonly placed at eye-level and essential goods are often situated furthest from the entrance.
Posted in News |
