Miva Drops Yahoo in Favour of Google
January 5th, 2007 by pamela
Miva’s six year partnership with Yahoo! will come to an end as of 27 January, when a new affiliation with Google will start. SEC papers filed on Wednesday indicate that Yahoo!’s loss is Google’s gain as Miva moves to use Google’s search and AdSense services on websites and applications.
The two year deal sees Miva move to capture Google’s advertising network which has many more advertisers and greater coverage than Yahoo!
Posted in Paid Search |
