Mobile Internet in Europe Beats US Usage
October 23rd, 2006 by pamela
New findings from comScore Networks show that europeans are far more likely to access the internet from their mobiles than users in the US. The research company’s Mobile Tracking Study, looks at how consumers across the US, France, Germany, Italy, Spain and the UK access web content from their mobile phones.
The research shows that 29% of European users regularly access the internet from mobile devices, compared to only 19% in the US. The highest usage was seen in Germany and Italy at 34%, France (28%), Spain with 26% and the UK with 24%.
While European users tend to visit both leading online portals and those run by mobile operators, those in the US use Google, MSN and Yahoo! much more frequently.
Bob Ivins, managing director of comScore Europe, said: “In Europe, the mobile Internet appears to mirror the dynamics of the fixed Internet. Google remains strong but the other US-based portals achieve much lower penetration, facing stiff competition from local competitors, in this case the mobile providers, who have the structural advantage of a degree of control over the access point and interface from the mobile phone.”
Posted in Stats & Research |
October 23rd, 2006 at 4:37 pm
I think that mobile use in Europe is ahead of the US in most areas. We can stream and record video and access high speed internet while the US doesn’t seem to have embraced the mobile revolution to the same extent.