search marketing blog: ambergreen

Mobile phone users accessed the internet on the move more than 15 million times in December according to data from the Mobile Data Association.

While the increase in usage in December showed an increase of one million sessions from November, it is anticipated that seasonal gift giving could be behind the growth. As phones continue to become more sophisticated and user friendly, an increase was always on the cards. 

Nick Lane, principal analyst at Informa Telecoms and Media, told the BBC that, “The continued advancement of handsets means people are beginning to spend more time familiarising themselves with new services.”

Lane also said that by the end of the year 25% of the world’s 797.6 million mobile phone subscriptions will include web browsing facilities.

MySpace and similar social networking sites could also be a key to the rise in the mobile internet usage; mobile consumer research firm Telephia recently showed that 4% of UK mobile users have uploaded content created on their mobile phones to sites such MySpace, blogs and personal web pages.

Posted in Mobile Search, Social Media |