MySpace Seeks Partners as European Mobile Launch Approaches
November 22nd, 2006 by pamela
MySpace is looking for partners as it prepares to launch MySpace mobiles services in Europe. According to vice president of mobile, Europe, MySpace is focusing on three keys areas of expansion; mobile, video and international.
Mobile internet usage has been slower to take off than expected, with a recent US survey conducted by the Mobile Marketing Association indicated that 31% of respondents used mobile search in the previous month, with users conducting an average nine searches per month.
With sites such as MySpace moving clearly into the mobile internet space, it is likely that uptake will rise, and with 3 billion mobile phones worldwide, the war to win the mobile internet market seems to be hotting up. Mobile operator 3 recently secured partnerships with Google, Skype and eBay among others to provide a range of services to subscribers, who will be able to access MSN instant messaging, eBay auctions, Windows Live Messenger and make free calls to Skype subscribers around the world.
The moves come amid demands from the site’s 130m subscribers. MySpace will not license its brand to mobile operators, but will offer customers MySpace functionality and promote it.
Deals have already been signed in the US with Helio and Cingular to promote the site’s mobile usage across America.
Posted in Mobile Search |
