search marketing blog: ambergreen

Neilsen/Netratings is to expand its internet audience measurement panel in a bid to improve the accuracy of its services.

The company currently reports on less than 3,000 domains, but will see this increase to 8,300.  Audience demographic reporting capabilities on brands will also be increased five fold to 2,000.

Louise Ainsworth, managing director for Neilsen//NetRatings EMEA, said: “This increased investment in high-quality audience data will reap rewards for UK advertisers by enabling better targeting and a vastly improved understanding of audience behaviour across a much broader portfolio of sites.”

Posted in Stats & Research |