Online advertisers have ‘lots to learn’
January 11th, 2008 by Thomas
Online advertising companies had a large presence at this year’s Consumer Electronics Show (CES) in Las Vegas and according to one executive, they went to listen not to talk. The huge US gadget show featured a myriad of new technologies and marketers used it to find out what consumers might want in the future, the CNN Techland blog has reported. David Karnstedt, senior vice president for Yahoo sales said his executives “spend a good portion of their time at CES in learning mode”. “There are always new ad formats and platforms emerging, like mobile and rich media ads, and our customers are always asking us about how they can better use those technologies.” Search giant Google has almost 70 per cent of the US search market, new figures have revealed. Research by compete found its nearest rival in search figures was Yahoo! which recorded 17 per cent followed by MSN/Live with 9.1 per cent.
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