Online Direct Marketing Spend to Rise Says Research
January 23rd, 2007 by pamela
90% of the UK’s marketers are planning to increase their online direct marketing spend according to new research from data analysis software company Alterian.
Alterian’s survey of marketing professionals in North America and the UK found that only 14% of UK professionals were planning on increasing their direct mail spend. North American responses indicated that direct mail is much more popular across the Atlantic, with 50% of marketers intending to increase spend.
Read Alterian’s full research document
Posted in Stats & Research |
