Online Gains for Retailers Provides Merry Christmas Trading
January 12th, 2007 by pamela
Hitwise have reported on just how successful the Christmas period was for many online retailers, following the release of Christmas trading figures from the IMRG indicating that online sales in the four weeks leading up to Christmas reached £3.7bn, an increase of almost 50% on 2005’s figures, while high street sales are estimated to have risen just 2.5% over last year.
Heather Hopkins, Hitwise’s Director of Research in the UK, showed that December’s visits to the Hitwise Retail Index (an index of 100 leading retail websites) were up 5% year-on-year, slightly down from the 8% predicted back in September.
Having predicted that high street brands would continue to lose out to internet retailers, the reality proved this to be correct, with e-commerce investments paying off in market share increases.
Among the top 100 retailers to benefit from this increase in market share were
M&S – 25% increase in market share
Woolworths - 26% increase
HMV.co.uk – 58%
John Lewis – 23%
Waitrose – 103%
Posted in Stats & Research |
