Online sites attracted festive shoppers
January 25th, 2008 by Thomas
Christmas saw a marked increase in internet shopping for several of the UK’s retailers, new data has shown. Figures from Nielsen Online showed Swarovski attracted 355,000 unique users, a growth of over 200 per cent and revealed big gains for Superdrug, Matalan, Morrisons and Ernest Jones. Auction site eBay attracted an average 15 million unique visitors per month while Amazon brought in 14 million and Argos attracted half this number. Alex Burmaster, internet analyst, noted that eBay and Amazon remained “by some distance, the most dominant retailers online,” however, he said it was a good retail performance all round. “The top ten retailers, on average, were visited by 33 per cent more people than they were during the same period in 2006. This is particularly impressive, considering that the internet population itself ‘only’ grew by ten per cent in this time.” Very few retailers are without an online presence. Marks and Spencer, which saw poor sales from the high street, reported online sales were up 78 per cent in the three months to Christmas.
Make sure you don’t miss the boom. Whether you are looking to re-brand or increase your link popularity, we are the first address to turn to.
Posted in News |
