search marketing blog: ambergreen

A new report from Lewis PR suggests that only 5% of companies worldwide have a blog. In fact, the survey came back with such low adoption rates that a larger scale research project was scrapped.

Focusing on ‘corporate blogs’, i.e. blogs that are permanent and opinion-driven, the survey also found that

* Only the US is seeing some uptake of corporate blogging across multiple industries;

* In other countries, corporate blogging largely remains restricted to marketing, communication and new media agencies;

* Key barriers for corporate blogging in Europe include uncertainty about benefits and best practices, as well as a traditional caution when adopting new technologies;

* Remarkably enough, every country except the US seems to think it’s lagging behind the rest of the world in regards to corporate blogging;

* Which means that in reality, nobody is lagging behind: corporate blogging is just not happening yet.

In ambergreen we know (myself especially!) how much time, skill and knowledge (ahem) goes into writing a good, useful blog, but it isn’t easy for every company to do, despite the clear benefits. The report looks at the reasons for and against, and is definitely worth a read if you are considering setting up a corporate blog.

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