Panama a Hit for Advertisers
February 27th, 2007 by pamela
Click through rose from 10.1% to 11.1% in the two weeks following launch.
comScore data indicted that the number of users who clicked on ads rose by 5% in the first week and 9% in the second, based on the online behavior of comScore’s U.S. sample of 1 million Internet users. In real life this equates to millions of dollars, giving Yahoo a huge opportunity to monetize it’s search offering further and increase their revenue.
The new system sees Yahoo move from a bid price ranking model to a system which takes bid, ad quality and other factors into account when determining where ads are ranked on results pages.
Posted in Yahoo!, Paid Search |
