Patent Application Highlights Yahoo! Social Media Plans
January 11th, 2007 by pamela
SearchEngineLand discusses a recent patent application from Yahoo! which gives some allusions as to the work Yahoo! is doing to user created information into the way in which they index, organise and rank information.
Yahoo!’s increasing moves into social search with the acquisition of MyBlogLog, Flickr etc indicate just how much Yahoo! is willing to stake in this area, and this patent seems to highlight further moves to enable the company to “exploit shared community interactions to improve other Web activities, in particular, search,” as Raghu Ramakrishnan, Vice President and Research Fellow of Yahoo!, has previously said.
This article discusses several papers which indicate how Yahoo! intends to accomplish greater management of the interactions between Yahoo and users of Yahoo services.
