Podcasts Fail to Inspire Says Report
November 28th, 2006 by pamela
According to US research, podcasts have failed to generate the amount of interest that was anticipated with only 12% of internet users having downloaded a podcast.
Although download figures have risen from the 7% seen in February, the research by the Pew Internet and American Life Project found that only 1% of those surveyed would download a podcast on an average day, a figure which hasn’t changed since the February stats were published.
The Guardian’s UK figures released in October showed that around 3 million users have downloaded a podcast, with a further 11 million people planning to do so in the future. Paid for downloads were unpopular though, which might explain the lack of take up in relation to anticipated demand.
Podcast Alley, the podcast directory, shows that the range of downloads available has grown enormously, listing almost 27,000 podcasts this month compared to a paltry 1,000 that were available in November 2004.
Posted in News |
