Should SEO be Standard Web Development Practice?
December 20th, 2006 by pamela
A recent thread at WebmasterWorld saw the debate over whether SEO should be a major part of the web development process rear its head again. The ‘if you build it they will come’ mentality no longer fits with the way in which the internet and search engines work, and major marketing investment is sufficient to make sure that your site stands out from the millions of other websites out there.
Today search marketing is vital, but when it is not integrated into a site’s design, it can make the task of driving qualified traffic to the right products, services or information even harder.
WebmasterWorld’s thread saw the poster “reseller”, a Senior Member, posting “Watch Out For Those Web Designers & Programmers,” and listing aspects of search marketing practice that should be considered when building a new website.
“I just wonder, why site owners don’t “incorporate” SEO Specialists from the beginning as part of the site building / site migration team to be sure that their sites would be “search engine friendly” too?”
Read the full thread and add your thoughts.
Posted in News |
December 20th, 2006 at 5:05 pm
Remember the days … (some of you will) when we added titles, descriptions and meta data to a website. This was called basic web development. This didn’t make you an SEO or anything like it. It was a basic part of the web development job.
SEO was the analysis, the synergy between all form of search marketing, the reverse engineering of how engines worked (and how to break them). These were the elements of return of investment and interaction of the sites pages and the structure of how it all sat together.
With the financial development of the Search Marketing industry, it now seems that anyone that can do that basic implementation feels they can demand a kings ransom for their self elected brilliance. Its such a shame that the complexities of the job have also developed over the years, but many have seemed to overlooked this.