Silver Surfers Laying Down Their Trowels

February 12th, 2007 by pamela

The internet has become more popular than gardening or DIY for pensioners according to new research by AXA insurance group.

The UK’s pensioners now spend an average of 6 hours per week online, much of which is devoted to keeping in touch with family and friends – 88% chat regularly with friends and family online. Emailing and searching are the most popular activities, while 4 in 10 pensioners shop online.

These figures put the UK’s pensioners way ahead of their European neighbours who all spend much less time online than in the UK.

The research found that:

45% purchase travel tickets online

35% use online banking online

28% read online news

1 in 3 purchase CDs, DVDs or theatre tickets online

11% buy groceries online

showing that pensioners are beginning to avoid the high street and make use of the convenience internet shopping provides.

Posted in Stats & Research |

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